Global CRM

Global CRM
I mentioned here how TIME magazine is pushing its web content -- a sure sign that the Internet is forcing changes on the news industry that will fundamentally affect its business model.

Another example that might pique your interest: With brands being built bottom-up based on a person's interactions with the company, the top-down branding process has changed forever. This is having an impact on the big advertising agencies and how they do business. But the problem for ad agencies isn't just that they have to change; they also have to change their clients' expectations of what an ad agency can do.

For more info, Google my name, CRM2Day and Guilbert.