Thursday, August 30, 2007
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A Starbucks(tm) store outside of the old town section of Shanghai.
(c) 2005-6 by Paul K. Ward.
Organizations have rightly become obsessed about developing profitable relationships with customers. How do you do this across cultures, regulatory regimes and world views? The future is all about building global and local customer strategies. That's the challenge with Global CRM.
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- Paul Ward
- Davidson College graduate. TRIUM global executive MBA (2006). See TRIUM's site.
Greater China CRM International Partner
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